Master Data Online (MDO) is a solution that helps you to improve the quality of your data and provides the necessary governance around your enterprise systems. The role of MDO in a Salesforce landscape is to be the data layer that will improve data quality both by Active and Passive Governance. This is achieved by easily configurable business rules, user friendly data capture and workflows that ensure clear ownership of data is defined across your organization. As a Salesforce certified application, MDO helps in migrating data into your new Salesforce environment and ensures trustworthy data for all your sales and marketing initiatives.
MDO, with its strong integration framework (capable of easily integrating with other third–party systems) and being Salesforce Certified, is a perfect data solution to help ensure data consistency across your landscape.
Below are some of the key features of MDO:
Data Governance: A Data Governance framework to manage all your master data including contracts. The Governance framework forms the bridge between your Salesforce and other enterprise systems.
Data Quality: The Data Insight and Data Quality Workbench provides all the necessary tools to cleanse and standardize data.
GDPR Compliance: The Data Governance and the Data Quality layer will help to manage data based on consent and delete unused data. There are additional areas around GDPR that MDO can help to address.
Data Migration: The Data Migration framework helps in easy migration of quality data into your new Salesforce environment.
CPQ–Configure, Price and Quote: The Configure, Price and Quote Solution of MDO will help to define configurable products and quotes from Salesforce.
Easy Administration: Easy administration of MDO is one of its key strengths and features. Any Data Analyst should be able to administer the solution with minimum training.